One of the newest categories for the brand has been Nike+ products, which monitor and save jogger’s performance during the run. The activewear clothing is also widely used as a part of hip hop culture and many types of urban fashion styles & streetwear.
Some of the major sports covered by the stores include track & field, baseball, ice-hockey, tennis, soccer, American football, cycling, skateboarding, lacrosse, basketball, cricket, jogging, golf, martial arts, cheer-leading, volleyball, swimming, and motorsports. for men, women, and children, for a variety of different types of sports. In Hong Kong, you can purchase, for example, shoes, jerseys, shorts, etc. The very first products made by the company were running track shoes, but nowadays the brand has a very wide range of products available. Also famous are the ‘ Just Do It’ slogan and the iconic logo. The brand is known for its high-profile marketing, which includes sponsoring top athletes and sport teams around the world. Nike was founded by Bill Bowerman and Phil Knight in January 25, 1964, initially under the name “Blue Ribbon Sports”, with the current name becoming official on August 30, 1971. With a name that comes from the ancient Greek goddess of victory, the company markets products under its own trademark, as well as through sub-brands and subsidiaries such as Air Jordan, Air Force 1, Hurley, and Converse. The company is one of the world’s top sportswear and sports footwear manufacturers, as well as a major brand in the world of sports equipment.
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